Brand Ambassadors

SoftCo is proud to work with a select number of brand ambassadors who share our company’s values and are committed to excellence in their chosen field. Our brand ambassadors work closely with the SoftCo Foundation in supporting its charitable causes and continued involvement in grassroots sport.

Dan Carter SoftCo Ambassador

Dan Carter

New Zealand, Rugby

Dan Carter is a three-time World Rugby Player of the Year, two-time Rugby World Cup winner and the all-time international rugby top point scorer. He enjoyed an incredibly successful career with the New Zealand All Blacks, has won every major honor the sport has to offer, and is considered by many experts as the greatest number 10 ever to play the game. Carter now plays his rugby at Racing 92 in Paris, France.

ronan o'gara -softco ambassador

Ronan O'Gara

Ireland, Rugby

Ronan O’Gara, the legendary Irish number 10 retired from professional rugby in 2013 after a trophy-laden career as the record points scorer for Munster and Ireland, the country’s most-capped player and the leading all-time scorer in both the Heineken Cup and RBS 6 Nations. O’Gara captained his club and country as well as the British and Irish Lions and is now defensive coach at Racing 92 in France.

Troy Merrit

USA, Golf

Troy Merritt is a rising star of professional golf. Hailing from Osage, Iowa, Troy had an outstanding collegiate career USA, golf winning an unprecedented 21 tournaments. Troy turned professional in 2008 and has since played on the PGA Tour and Tour. Merritt won the Kodak Challenge in 2011 and secured his maiden PGA Tour win in 2015 at the Quicken Loans National. He is considered by experts as a potential Major winner.

Chesson Hadley

USA, Golf

Chesson Hadley is a former PGA Tour Rookie of the Year with four top-ten finished in his debut season. He was a three-time All-American while playing college golf at Georgia Tech and represented the United States on the Palmer Cup team. Hadley claimed his first PGA Tour Win in 2014, shooting a tournament record 21-under to emerge victorious in the Puerto Rico Open at Trump International.

Ambassador Videos