Since SoftCo was established in 1990, we have always been aware of our responsibilities to our community and the need to give back. We support numerous charities every year and the SoftCo team has led the way by getting directly involved in diverse fundraisers, from running marathons to riding horses in competitive races to organizing cake sales.
SoftCo is excited to welcome New Zealand and Racing 92 rugby star Dan Carter as brand ambassador for SoftCo10. Dan is international rugby’s highest point scorer of all time, 3 time world player of the year and 2 time World Cup winner. Dan will also be working closely with the SoftCo Foundation supporting its charitable causes and continued involvement in grassroots sport at all levels.
The SoftCo Foundation
The SoftCo Foundation was established with the goal of providing support to projects worldwide that could make a difference to people’s lives. The goal of the Foundation is to take a practical approach and to provide assistance to those who need it the most. Most recently, the SoftCo Foundation has established a food bank for those in need, and has funded an innovative new Lymphoma Tissue Bank at Guy’s and St. Thomas’ Hospital in London, which will aid research in curing blood cancers for future generations.
SoftCo is a proud sponsor of a range of sporting clubs at different levels, from kids kick-starting their careers in local communities to international sporting success stories. We work closely with our sponsor partners and enjoy helping them succeed. Our current brand ambassadors include St. Mary's College RFC, Paul Nolan Racing, and Monkstown and Hermes Hockey Clubs.