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SoftCo Extends Partnership with PGA Tour Winner Troy Merritt

SoftCo is delighted to announce the extension of our sponsorship agreement with 2-time PGA Tour winner Troy Merritt. Troy has represented #TeamSoftCo on the PGA Tour for over 4 years, the highlight of which was winning his second PGA Tour Event in 2018 at the Barbasol Championship.

“Working with Troy has been both great fun and an opportunity to extend our brand through the global audience of the PGA Tour.  Our ambassadors reflect our brand values of excellence and innovation and Troy fits that profile perfectly”.  Commented Paul Tighe, VP Global Sponsorships, SoftCo.

Troy kicked off 2021 on the PGA Tour with a solid performance at the Sony Open in Hawaii.


“I’m proud to continue to represent the SoftCo brand globally on the PGA Tour.  Over the past 4 years, I have developed a great relationship with the team. They’re great to work with and have a unique, refreshing approach to sponsorship activation which I really enjoy. I am really looking forward to 2021 and a return to winning ways.”

Troy Merritt, PGA Tour Member & SoftCo Brand Ambassador


About Troy Merritt

Troy Merritt is an established star of the PGA Tour. Hailing from Osage, Iowa USA, Troy had an outstanding collegiate golf career winning an unprecedented 21 tournaments. Troy turned professional in 2008 and has since played on the PGA Tour and Tour. Merritt won the Kodak Challenge in 2011 and secured his maiden PGA Tour win in 2015 at the Quicken Loans National where he set a course record 61 at Robert Trent Jones Golf Club. Troy won his second PGA Tour event at the 2018 Barbasol Championship.

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