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Privacy Statement

Privacy Statement

POL-033

REV 6 – 19/04/2024

Effective date: April 19, 2024

SoftCo (“us”, “we”, or “our”) operates the https://softco.com website (the “Service”). We are the
controller in relation to Personal Data (defined below) collected on this Service.
This Privacy Statement informs you of how we collect, use, and disclose your Personal Data when you
use our Service and the choices you have associated with that data

It is important that you read this Privacy Statement together with any other privacy notice or fair
processing notice we may provide on specific occasions when we are collecting or processing data
about you so that you are fully aware of how and why we are using your data. This Privacy Statement
supplements the other notices and is not intended to override them. Please do not use our site or send
us any personal data if you do not want your data to be used in the way set out in this Privacy
Statement.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). This includes:

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Usage Data

We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s internet protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

For more information on the cookies used by SoftCo please see our cookie policy https://softco.com/cookie-policy/

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Use of Data

SoftCo uses the collected data for various purposes, including our legitimate business interests, to:  

We will only use your personal data for the purposes for which we collected it unless we reasonably
consider that we need to use it for another reason and that reason is compatible with the original
purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible
with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain
the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance
with the above rules, where this is required or permitted by law.

Please be aware that by providing or sharing your information with SoftCo, your personal information
may be shared with our marketing team. The marketing team may use this information to contact you
regarding future events, services and products that may be of interest to you. Your information may
also be shared with 3rd parties such as partners of SoftCo. For a full list of all 3rd parties please contact
compliance@softco.com. In instances where our webinars are hosted in collaboration with third party
organisations, we may share your registration details with these third-party hosts. Additionally, these
third-party hosts may contact you directly. The sharing of this contact information is essential for the
operational aspects of the webinar, to provide you with comprehensive information related to the
webinar topic, and to offer you related services and products that might be of interest. By registering
for our webinars, you consent to our collection, use and sharing of your information as described in
this Privacy Statement.

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers
located outside of your state, province, country or other governmental jurisdiction where the data
protection laws may differ than those from your jurisdiction.
If you are located outside Ireland and choose to use our Service, please note that we transfer the data,
including Personal Data, to Europe and process it there.
SoftCo will take all steps reasonably necessary to ensure that your data is treated securely and in
accordance with this Privacy Statement and no transfer of your Personal Data will take place to an
organization or a country unless there are adequate controls in place including the security of your
data and other personal information.

Data Retention

We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your data, the purposes for which we process your data and whether we can achieve those purposes through other means and the applicable legal requirements.

Details of retention periods for different aspects of your data are available in our retention policy which you can request from us by contacting us.

Disclosure of Data

SoftCo may disclose your Personal Data in the good faith belief that such action is necessary to:

  1. legal Requirements
  2. comply with a legal obligation
  3. protect and defend the rights or property of SoftCo
  4. prevent or investigate possible wrongdoing in connection with the Service
  5. protect the personal safety of users of the Service or the public
  6. protect against legal liability
  7. track the performance of certain paid advertising channels

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We employ third party companies and individuals to facilitate our Service (“Service Providers”), to
provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how
our Service is used.
Our carefully selected partners and service providers may process personal information about you on
our behalf and are obligated not to disclose or use it for any other purpose.
“Digital Marketing Service Providers”
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such
activity may result in the compliant processing of personal information.
Our appointed data processors include:

(i) Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their
privacy policy here: https://sopro.io
Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at:
dpo@sopro.io.

(ii) Outboundview LLC, having its principal place of business at 531 Alfred Ladd Road East, Franklin TN

  1. www.outboundview.com

(iii) GetEmails, LLC dba Retention.com (trading as rb2b) having its principal place of business at 1401 Lavaca Street, Unit Number 298, Austin, TX 78701. https://www.rb2b.com/privacy-policy

When you visit or log in to our website, cookies and similar technologies may be used by our online data processors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or data processors on our behalf) may then send communications and marketing to these emails or profiles. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child/children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take all reasonable steps to remove that information from our servers.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your data. These rights are to (i) request access to your data, (ii) request correction of your data, (ii) request erasure of your data, (iii) object to the processing of your data, (iv) request restriction of your data or (v) request transfer of your data.

In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your Personal Data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact the Privacy Officer. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to unless we have another legitimate basis for doing so in law.

We will respond to your request in writing, or orally if requested, as soon as practicable and in any event within one month of receipt of your request. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. We may request proof of identification to verify your request. All requests should be addressed to our Compliance Officer by email at compliance@softco.com.

You will not have to pay a fee to access your data (or to exercise any of the other rights) but we may charge a reasonable fee if your request is manifestly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

You have the right to make a complaint at any time to the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues (www.dataprotection.ie). We would, however, appreciate the chance to deal with your concerns before you approach the DPC, so please contact us in the first instance.

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