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Our Team

Meet some of the team behind SoftCo

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SoftCo are a fast growing Procure-to-Pay technology company with world class software and over 1 million business users. Our success is built on an experienced leadership team who have worked together for over 20 years, augmented by exciting new talent who have helped grow the company to global success.

Anton BW
CEO Anton Scott
Robert BW
Chief Knowledge Officer Robert Hickey
Peter Brougham headshot photo bw v5 scaled
Head of Sales Peter Brougham
Martin Doran 2 scaled
Chief Financial Officer Martin Doran
Ann Marie 2
Head of Operations Ann-Marie Ramsay
Freda BW
HR Manager Freda Donnelly
Killian BW
VP Sales Europe Killian McCarthy
Neil BW
VP Products Neil Kelly
Garret BW
SVP Pre-Sales Garret Pearse
Harri BW
VP R&D Harri Salmela
Adam BW
VP Sales North America Adam McDonagh
Aoife BW 2
Customer Services Mgr Aoife Ryan
Daniel BW
VP Finance Daniel Carroll
Andrew Martin
Customer Optimisation Andrew Martin
mattnew
Customer Onboarding Mgr Matthew Jefferson
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On Demand Webinar

Should You Use AI to Build Your Own AP Automation?

Should you use AI to build your own AP automation? Watch this webinar to understand the real challenges, hidden costs, and risks of building in-house versus buying a specialist solution.

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Build vs buy in the age of AI: what it really costs to run and govern AP automation

In Part 1, I looked at what it actually takes to build an AI-powered AP automation…

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