SoftCo is delighted to announce Irish National Hunt jockey, Bryan Cooper, as the latest addition to the company’s brand ambassador team. Bryan joins a star-studded list of ambassadors from the sporting world including rugby legend Ronan O’Gara, the Irish Women’s Hockey team and PGA Tour stars Chesson Hadley and Troy Merritt.

Cooper is a former Irish Champion Conditional Jockey and has ridden and won at all of the major UK and Ireland National Hunt Horse Racing festivals. His biggest career highlight to date came in the form of the 2016 Cheltenham Gold Cup win aboard the Gordon Elliot-trained Don Cossack.

Having displayed great determination and a winning mentality in his own profession, Cooper will bring these attributes to his role as brand ambassador, supporting the growth of SoftCo and working closely with worthy charitable causes as part of the SoftCo Foundation.

“We are delighted to be working with Bryan whose drive and success at the highest level in Horse Racing reflects our values as an organization. We are really looking forward to having him on the team.”

                                                                                                Jim Coffey, Co-Founder, SoftCo

“SoftCo create some great technologies for major organizations worldwide. Their charitable support and investment in grassroots sports is admirable and I am delighted to join the brand ambassador team.”

Bryan Cooper, Horse Racing Jockey