SoftCo Announces Sponsorship of SSOW Conference 2026 in Lisbon
Robert Lynch
SoftCo is pleased to announce its sponsorship of the Shared Services & Outsourcing Week (SSOW) Conference taking place in Lisbon, Portugal from May 19 – 21.
Conference attendees are invited to visit the SoftCo booth to meet with some of the industry’s leading P2P automation experts and learn how organizations across the globe are transforming finance operations through intelligent automation.
SoftCo’s AI-native P2P automation solutions are helping some of the world’s most recognized organizations — including Primark, Logitech, University of Cambridge, PwC, VistaJet, and Basic-Fit — modernize finance departments, improve visibility, accelerate approvals, reduce costs, and deliver measurable business value.
Featured SSOW Session with Primark
SoftCo will also host a featured customer session with Primark titled:
- FROM EFFICIENCY TO ENTERPRISE VALUE: ELEVATING P2P & OTC THROUGH GPO-LED TRANSFORMATION IN PRIMARK
- SSOW Pavilion Stage
- Wednesday, May 20, 11:45 AM – 12:05 PM
Attendees will hear from Grace McGovern, Global Process Owner P2P/OTC at Primark, as she shares how SSOW’s evolving focus from cost reduction to enterprise value is reshaping finance transformation strategies.
The session will explore how Global Process Ownership can transform P2P and OTC into enterprise-wide value engines through standardization, automation, and real-time data visibility. Attendees will gain insight into how organizations can enable better decision-making, improve working capital performance, and drive measurable business impact across global operations.
Win an iPhone 17 Pro at the Session
Everyone who attends the Primark session will receive a key for a special prize challenge. One lucky attendee whose key unlocks the prize box will win an iPhone 17 Pro.
Meet the SoftCo Team in Lisbon
Visit SoftCo at SSOW Lisbon to discover how AI-native automation is redefining the future of finance and helping organizations unlock greater efficiency, visibility, and enterprise value across Accounts Payable and Procure-to-Pay operations.
For more information about SoftCo and its AI-native finance automation solutions, visit SoftCo.
About SoftCo
SoftCo is a fast-growing global Procure-to-Pay (P2P) and Accounts Payable (AP) automation technology company. Our AI-powered automation delivers industry-leading touchless processing rates, helping organisations achieve rapid ROI and stronger financial control. We operate globally across the US, Finland, the UK, Ireland, and Kosovo. SoftCo is ISO 27001 certified, SOC 1 & SOC 2 audited, an AWS Advanced Technology Partner, and we integrate with over 200 ERP systems worldwide.