SoftCo is delighted to announce its sponsorship of SSON’s Shared Services & Outsourcing Week Europe (SSOW Europe), taking place in Estoril, Portugal from May 19th to 23rd. The event is Europe’s largest gathering of Shared Services and Global Business Services professionals, attracting senior finance and transformation leaders from across the globe.

As a key sponsor, SoftCo will be exhibiting at Stand 33, where delegates are invited to meet with our team of AP and P2P automation experts. Attendees will have the opportunity to discuss their current finance and operational challenges and learn how SoftCo’s AI-powered solutions are driving transformation for some of the world’s leading organizations, including Primark, Basic-Fit, the Finnish Government, Superdry, and the University of Cambridge.

Featured Session: AI-Powered Transformation at Primark

SoftCo will also be presenting two featured sessions on the SSOW Pavilion Stage as part of the “Applied Innovation Showcase.”

• Session Title: AI-Powered Purchase to Pay Automation: Primark’s Transformation Journey
• Date & Time: Wednesday, 21st May at 11:20am & 4:00pm
• Guest Speaker: Maura Mulderry, Director of Financial Planning & Analysis, Primark

The session will explore how Primark, an international fashion retailer with over 80,000 employees and more than 440 stores worldwide, leveraged AI-powered automation to transform its purchase-to-pay process. Maura Mulderry will share how the organization overcame challenges in accuracy, efficiency, and scalability—delivering enhanced financial visibility and actionable data to support global expansion.

Visit the SoftCo Stand

Delegates are encouraged to stop by Stand 33 to meet the SoftCo team, collect exclusive giveaways, and enter the conference competition for a chance to win a VIP Trip to Dublin for two (terms and conditions apply).

About SoftCo

SoftCo is a fast-growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation technology company. SoftCo’s AI-powered automation technology delivers unrivalled touchless processing rates, ensuring rapid ROI. Operating from the US, Finland, the UK, and Ireland, SoftCo has over a million users worldwide with customers including PwC, Snap-on, Volkswagen, Primark, Logitech and the Finnish Government. SoftCo is ISO27001 certified, SOC 1 & 2 audited, a Microsoft IP Co-Sell Certified Partner, an AWS Advanced Technology Partner, and has integrated with over 200 ERP systems.