SoftCo Sponsors Future of Finance & CFO Exchange Europe in Amsterdam

Robert Lynch
Robert Lynch

AP & P2P Analyst

SoftCo Sponsors Future of Finance & CFO Exchange Europe in Amsterdam

SoftCo is pleased to announce its sponsorship of the Future of Finance & CFO Exchange Europe, taking place in Amsterdam on 19–20 October 2026.

Hosted at the Leonardo Royal Hotel Amsterdam, the invitation-only event brings together senior finance executives and CFOs from across Europe to discuss the forces reshaping the finance function. Key themes include AI adoption and governance, predictive FP&A, finance transformation, ERP modernisation, cash-flow resilience, sustainability, risk management and the future skills required by finance leaders.

The Exchange will feature senior finance leaders from organisations including Ferrero, Roche Netherlands, Zurich Insurance Benelux, Bayer, Nordea, Hermès, Novartis, GSK, Lonza and more. Confirmed speakers include finance executives from Nike, Takeda, METRO Cash & Carry Ukraine, Pirelli Tyre Nordic, Nordea, Hermès, Bayer, Roche, Eurofins, Groupe SEB, Sulzer Pumps, Deutsche Bank, Aramco Europe, Lonza, GSK, Zalando, Volkswagen Autoeuropa, PepsiCo, DHL Express and Deutsche Telekom. ssonetwork.com

As a sponsor, SoftCo will engage with CFOs and finance leaders on how AI-native automation can help organisations improve control, visibility and operational performance across accounts payable and procure-to-pay.

SoftCo AI+ is designed for complex, multi-entity finance environments, helping organisations automate the full AP and P2P lifecycle. Its capabilities include AI-powered invoice capture, validation, matching, coding, approval routing, fraud prevention, supplier management, procurement controls and payments. By connecting processes across ERP systems, SoftCo helps finance teams create a consistent, auditable flow of information from requisition through to payment.

For today’s CFO, this means greater visibility over liabilities, accruals, cash flow and supplier spend; stronger financial controls; reduced processing costs; and improved resilience as transaction volumes, entities and regulatory requirements grow. SoftCo’s AI-native approach also enables finance teams to move beyond manual processing and focus on higher-value activities, including analysis, planning and strategic decision-making.

As the finance function evolves, CFOs will be expected to lead AI adoption, improve business agility and deliver greater value from every transaction. SoftCo supports this transition by combining intelligent automation with explainable, auditable workflows that are configured around each organisation’s processes, controls and ERP landscape.

SoftCo looks forward to meeting delegates in Amsterdam and discussing how AI-native AP and P2P automation can help build a more connected, controlled and future-ready finance function.