Sales Development Manager

About SoftCo:

SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company and we are looking for motivated, dynamic and collaborative people to be part of our exciting journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud and ensuring compliance.

With 34 years’ experience, SoftCo adopts a customer-centric approach and ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market-leading technology makes a real difference to our customers and their organizations. We operate from offices in the US, Finland, UK, Kosovo and Ireland. We have over a million users worldwide including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government.

Sales Development Manager – Your role:

As our Sales Development Manager, you’ll lead and grow a high-performing team of SDRs responsible for generating qualified pipeline for our AP and P2P automation solutions. You’ll play a critical role in shaping SoftCo’s outbound sales strategy, coaching the team to success, and working closely with marketing and sales leadership to ensure consistent pipeline growth.

This role is perfect for a hands-on, metrics-driven leader who’s passionate about outbound sales, thrives in a fast-paced scale-up environment, and knows how to build a winning team culture.

Your responsibilities:

• Lead, coach, and develop a team of SDRs focused on outbound pipeline generation.
• Own team performance, ensuring KPIs are met for meetings booked, pipeline generated, and outreach activity.
• Recruit, onboard, and train new SDRs to ramp quickly and hit targets.
• Collaborate with Sales and Marketing to refine target personas, messaging, and outreach strategy.
• Implement tools, processes, and cadences that improve productivity and conversion rates.
• Provide regular reporting and forecasting on team performance using HubSpot and other tools.
• Join key prospect meetings as needed to support SDR development and opportunity progression.
• Consistently meet and exceed monthly pipeline generation and activity KPIs.
• Foster a high-energy, accountable, and collaborative team culture.
• Adhere to company policies and compliance standards.
• Other associated duties as required.

Your profile:

• 2+ years’ experience managing SDR or BDR teams, in a SaaS B2B software company.
• Proven success in outbound pipeline generation and team development.
• Strong understanding of outbound sales methodologies (e.g. cold calling, cadences, LinkedIn outreach, email sequences).
• Excellent communication, leadership, and coaching skills.
• Experience with CRM and sales engagement platforms (HubSpot, SalesLoft, Outreach, etc.).
• Ability to work cross-functionally with Marketing and Sales to drive growth.

Characteristics We Value

• Lead by Example: You’re not afraid to roll up your sleeves and show the team what “great” looks like.
• Strategic Thinker: You understand how outbound efforts tie into the broader go-to-market strategy.
• Motivator: You inspire and energise the team to reach ambitious goals.
• Data-Driven: You make decisions based on performance metrics and are always looking to optimise.
• Collaborative: You work well with Sales, Marketing, and Product to align messaging and targeting.

What we can offer you:

This is an opportunity to expand your knowledge, develop your career and work with state-of-the-art technology in a rapidly growing sector.  We encourage our team to be ambitious and in SoftCo there is a culture of progression.  We support your development by investing in training and partnering with leading learning platforms and providers. Uniquely, our structure means you work directly with the most senior leaders in the business, who see your potential.

A competitive remuneration package is on offer and our benefits package includes membership of our on-site gym (Dublin), company paid health insurance, life assurance, pension, bonus package, long service incentive awards and an employee referral scheme. If working for one of the most innovative technology companies is your thing, then look no further. 

Join SoftCo and be part of a talented team that is shaping the future of SaaS software. Apply now to embark on an exciting journey where your skills and expertise will make a meaningful impact.

Applications

Please send your CV to careers@softco.com.

SoftCo values diversity and inclusion, believing different perspectives drive innovation. We are an equal opportunities employer and welcome applications from all backgrounds. Learn more at softco.com/about-us.