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Our Team

Meet some of the team behind SoftCo

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SoftCo are a fast growing Procure-to-Pay technology company with world class software and over 1 million business users. Our success is built on an experienced leadership team who have worked together for over 20 years, augmented by exciting new talent who have helped grow the company to global success.

Anton BW
CEO Anton Scott
Robert BW
Chief Knowledge Officer Robert Hickey
Peter Brougham headshot photo bw v5 scaled
Head of Sales Peter Brougham
Martin Doran 2 scaled
Chief Financial Officer Martin Doran
Ann Marie 2
Head of Operations Ann-Marie Ramsay
Freda BW
HR Manager Freda Donnelly
Killian BW
VP Sales Europe Killian McCarthy
Neil BW
VP Products Neil Kelly
Garret BW
SVP Pre-Sales Garret Pearse
Harri BW
VP R&D Harri Salmela
Adam BW
VP Sales North America Adam McDonagh
Aoife BW 2
Customer Services Mgr Aoife Ryan
Daniel BW
VP Finance Daniel Carroll
Andrew Martin
Customer Optimisation Andrew Martin
mattnew
Customer Onboarding Mgr Matthew Jefferson
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AI in Accounts Payable – What’s Real, What’s Next

See how AI is reshaping AP processes today and what the future holds for intelligent, strategic finance teams.

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Aviation Finance Is Going Digital: How AP Automation Cuts Risk, Delays, and Cost

Legacy accounts payable (AP) systems in aviation are like trying to fly a modern jet with…

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