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Our Team

Meet some of the team behind SoftCo

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SoftCo are a fast growing Procure-to-Pay technology company with world class software and over 1 million business users. Our success is built on an experienced leadership team who have worked together for over 20 years, augmented by exciting new talent who have helped grow the company to global success.

Anton BW
CEO Anton Scott
Robert BW
Chief Knowledge Officer Robert Hickey
Peter Brougham headshot photo bw v5 scaled
Head of Sales Peter Brougham
Martin Doran 2 scaled
Chief Financial Officer Martin Doran
Ann Marie 2
Head of Operations Ann-Marie Ramsay
Freda BW
HR Manager Freda Donnelly
Killian BW
VP Sales Europe Killian McCarthy
Neil BW
VP Products Neil Kelly
Garret BW
SVP Pre-Sales Garret Pearse
Harri BW
VP R&D Harri Salmela
Adam BW
VP Sales North America Adam McDonagh
Aoife BW 2
Customer Services Mgr Aoife Ryan
Daniel BW
VP Finance Daniel Carroll
Andrew Martin
Customer Optimisation Andrew Martin
mattnew
Customer Onboarding Mgr Matthew Jefferson
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On Demand Webinar

5 Game-Changing Trends Reshaping Accounts Payable in 2026

Discover the top 5 AP trends for 2026—from AI to e-invoicing mandates—in this expert webinar on automation, compliance, fraud, and working capital.

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Latest Blog

Construction Cost Overruns: How AP Automation Protects Margins

Cost overruns are all too common in construction. Material price swings, unforeseen delays, and finance inefficiencies…

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