Marketing Manager

About SoftCo:

SoftCo is a fast growing global Procure-to-Pay and Compliance technology company and we are looking for effective, proactive, and fun people to be part of our exciting journey.  Our Smart Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, staff morale and fighting fraud.

With 33 years’ experience, SoftCo ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market-leading technology delivers our customers unrivalled levels of automation with the greatest savings. We operate from offices in the US, Finland, UK and Ireland.  We have over a million users worldwide including PwC, Volkswagen, Patagonia, Primark, Logitech and nearly 80 departments of the Finnish Government. We are certified with ISO27001, Microsoft Gold Partner, all types of SOC, and we are an AWS Advanced Technology Partner.

Marketing Manager – Your role:

We are currently seeking a structured, proactive and analytical Marketing Manager to join the SoftCo team based in Dublin. This is a unique opportunity to lead the marketing function in a world leading technology company. Your main objective will be to drive SoftCo’s revenue growth, brand awareness and support sales efforts through effective marketing demand generation campaigns and initiatives. You will work closely with cross-functional teams including Product, Sales and Business Development to plan and execute lead generation programs to fill our sales pipeline.  The successful candidate will be ambitious with a proven track record in B2B marketing, with a particular expertise in developing and executing lead generation campaigns.

Your responsibilities will include:

• Planning and developing the overall lead generation strategy to fill the sales funnel in the most cost-effective way possible.
• Leverage digital channels to promote the business and drive lead generation and growth.
• Working with the marketing team to implement marketing plans proactively across all channels including SEO, email marketing, social media, webinars, global events and unearth new marketing channels .
• Conduct market and competitor analysis to identify trends, opportunities, and potential areas for growth.
• Live and breathe marketing analytics tools to measure the effectiveness of campaigns and initiatives.
• Prepare regular reports and presentations for senior management and work closely with other teams to achieve goals.
• Plan and manage industry leading content including video, whitepapers, eBooks, customer success stories, website information and news stories working with our marketing team and external specialists.
• Ensure adherence to company policies and compliance standards.

Your profile:

• 3rd level degree in Marketing or equivalent.
• A minimum of 3 years’ experience in B2B marketing with a focus on lead gen.
• Experience planning and implementing a marketing strategy and delivering projects on time.
• Strong communication and experience in managing a team.
• Experience within a financial services or SaaS organisation would be advantageous.
• Self-motivated, hungry and results orientated.
• Hands-on, can-do attitude with sense of humour.

What we can offer you:

This is an opportunity to expand your knowledge, develop your career and work with state-of-the-art technology in a rapidly growing sector.  We encourage our team to be ambitious and in SoftCo there is a culture of progression.  We support your development by investing in training and partnering with leading learning platforms and providers. Uniquely, our structure means you work directly with the most senior leaders in the business, who see your potential.

A competitive remuneration package is on offer and our benefits package includes membership of our on-site gym (Dublin), company paid health insurance, life assurance, pension, bonus package, long service incentive awards and an employee referral scheme. If working for one of the most innovative technology companies is your thing, then look no further. 

Join SoftCo and be part of a talented team that is shaping the future of SaaS software. Apply now to embark on an exciting journey where your skills and expertise will make a meaningful impact.

Applications:

Please send your CV to careers@softco.com.

SoftCo is an equal opportunities employer. Learn more about us at softco.com/about-us.